Ukuqaliswa kwediapers ezinyanisekileyo kwiminyaka esibhozo eyadlulayo njengokubhaliselwa kwediaper ngokuthe ngqo kumthengi kunye nokukhula kwayo okulandelayo kwiminyaka emibini elandelayo kubathengisi abakhulu e-US, kuphawulwe inyathelo lokuqala kwi-diaper revolution esiyibonayo namhlanje. Ngelixa iimveliso ze-diaper eziluhlaza sele zikhona kwi-2012, i-Honest yandisa amabango okhuseleko kunye nokuzinza kwaye yakwazi ukuhambisa i-diaper eyayifanelekile kwimidiya yoluntu. Uluhlu lweeprinta ezifumanekayo zediaper ukukhetha kwaye ukhethe kwibhokisi yakho yokubhalisela i-diaper eyenziwe ngokwezifiso kungekudala ibe ziingxelo zefashoni ekwabelwana ngazo kwiiakhawunti zemidiya yoluntu.
Ukusukela ngoko, siye sabona ukuvela kweebrendi ezintsha ezenziwe emva kweempawu ezifanayo, ezifumene i-niche yazo kwicandelo leprimiyamu kodwa zisandula ukukhula ukuze ziphonononge indlela entsha ye-mastige: iimpahla ezingabizi kakhulu ezithengiswe njengobunewunewu okanye iprimiyamu. Iimpawu zelizwe i-P & G kunye ne-KC ziqalise imigca yazo ephezulu ye-diapers kwi-2018 kunye ne-2019, ngokulandelanayo, kunye ne-Pampers Pure kunye ne-Huggies Special Delivery. Kwakhona ukwenza ibango kwi-premium segment kusanda kuqaliswa i-Healthynest, i-"plant-based" ye-diapering subscription equka iitreyi zokusebenza kwiintsana; I-Kudos, i-diaper yokuqala yokuba ne-topsheet ye-cotton ye-100%; kunye neCoterie, iidiaper ezifunxayo ezisebenza kakhulu. Iziphehlelelo ezibini ezitsha ezibonise ukukhula okukhulu kwicandelo le-mastige ngu-Hello Bello (ithengiswa njenge-"premium, isityalo-esekelwe kwizityalo, iimveliso zomntwana ezifikelelekayo") kunye ne-Dyper, i-bamboo viscose eco-friendly diapers enokufakwa kwi-compost kwi-industry composting. Intsha kwesi sithuba sikhuphisana kakhulu yiP&G's All Good diapers yasungulwa ngokukodwa eWalmart, enexabiso elifanayo nelo Hello Bello.
Uninzi lwezi mpawu zintsha zinento efanayo: Ixabiso elongeziweyo ngeenkuthazo zoxanduva loluntu, ukwanda kwamabango asekelwe kukhuseleko (hypoallergenic, i-chlorine-free, "non-toxic"), ikhonkco lokubonelela ngokuzinzileyo ngokusebenzisa isityalo okanye i-PCR izinto, okanye uguqulo olunamandla ahlaziyekayo.
Yintoni eya kuba ziiNdlela eziPhambili kwiDiapering eziya Phambili?
Ugxininiso kwizithako zendalo kunye neempawu abazali abanokonwabela ukuquka uphuculo olunxulumene nokusebenza, ubuhle obufana nolonwabo okanye ushicilelo olulungiselelweyo kunye neebhokisi zokurhuma zabazali ezigcinwe, ziya kuba phambili kwimfuno yabathengi. Ngelixa i-niche encinci yabazali be-millennial iya kuqhubeka nokutyhala i-diapers eluhlaza (kwaye babeke imali yabo apho ukuma kwabo), ininzi ye-push ekuzinzeni iya kuqhubeka ivela kwii-NGO kunye nabathengisi abakhulu abadibana neenjongo ze-ESG, kunokuba bambalwa abathengi abanolwazi.
Ixesha lokuposa: May-27-2021
